State Parks are inundated with visitors this Spring, many who come to enjoy the beauty and invigoration of Florida's natural springs. I've seen the multitudes first-hand while out camping. Out-of-towners like us frequently rely on internet searches to find shops, grocery stores, and restaurants nearby. The storefronts optimized for local search are the ones we find more readily to spend $$$.
JONATHAN FLIEDER
Consider this scenario: a potential customer is driving around a city they've never been, trying to find a store that has firewood, after just setting up a tent, accompanied by a crying child in a car seat who hasn't eaten dinner yet, right as the nighttime darkness is falling.
They may be a little stressed. So when your target customer is searching for what you have, how do you rank when they are still in their own home? Or when they are sitting in their office? Or even if they are at a trade show away from home base? By considering where and how your website is showing up on search engines, you can reap the financial rewards that come from local search optimization. YEXT is one tool that can help on that journey.
YEXT is a modern, AI-powered tool DiscoverTec has used on client websites to help improve visitor search results. It normalizes company listing data across platforms and understands natural language. That way, if potential customers ask questions about a company or products, they are served the right results without needing a specific SKU or item name.
DISCOVERTEC RANKED 4TH AMONG JACKSONVILLE ADVERTISING AND MARKETING AGENCIES
DiscoverTec is recognized by the business community as a local leader in information technology solutions. But some folks may not be aware that our internal marketing department is instrumental in driving traffic and conversions to those sites... and even to websites we didn't build. So we are thrilled by this recent recognition as the #4 largest advertising and marketing agency in Jacksonville! It reflects our scale, and the deep investment made in local talent to serve local, regional and national organizations.
HOW TO HELP YOUR LOCAL CUSTOMERS FIND YOU WHEN THEY DON'T LEAVE HOME
BY JONATHAN FLIEDER
We all eat food. Once a day, three times a day, or often even more frequently. But how we order, receive and pay for food has dramatically transformed because of the pandemic. The same thing has happened with many other products and services that weren’t traditionally acquired digitally pre-COVID. For many, remote work is now permanent. That means people who previously might see your shop on the way home and stop , won’t be anymore. Here is what you can do to help ensure they still find you, regardless of the lack of commute.
TAKING A CLOSER LOOK AT HOW GOOGLE'S SEARCH OPERATORS REALLY WORK IN PRACTICE
BY SHEENA SALMON
It’s annoying when you search for something specific on Google, Bing, or Duck Duck Go, get 8+ million results, but none are what you need. Customers feel the same way. So how do you use Google’s built-in search operators to get exactly what you are looking for the first time around? Much of what drives these results has to do with how the question is worded to begin with. Here is an updated guide for how to leverage the right terminology and sequence of terms to improve your search results.
The Covid pandemic has re-wired many buyers and customers to be digital-first. The new Adobe Digital Trends 2022 report shares insights from nearly 10,000 participants on how their businesses have overcome functional silos and re-thought the search and purchase experience to increase revenue. This free guide can help you scale digital initiatives up or down to meet your company's size and needs.
