About Crystal Clear Dental

Crystal Clear Dental is one of Jacksonville’s leading dental practices, and focuses on full-mouth rehabilitation, sleep apnea treatments, all-on-4 dental implants, and TMJ treatments.

Project Goal

To increase their organic search presence on Google’s search results page with content marketing and report on the organic performance of high-priority services through a customized report.

Our Approach

  • Understanding what questions people were asking: dozens of articles can be written about dental procedures, but we wanted to know specifically what questions people had when researching potential dental issues. This allowed us to craft article topics that answered specific questions and engage users in a way that generic topics couldn’t.

  • Formatting content for people and search engines: taking care that SEO best practices were followed and content was written in a way that was easy to read and understand. This includes formatting headlines, images, and links.

  • Consistent website updates: sticking to a content marketing process that ensures the website is being updated on a regular basis.

  • Facilitating a better user experience: making sure people had somewhere else to go on the website after they read the article. We included a related articles section on the website based on the topic service category to keep users on the site by providing them additional answers.

Working with DiscoverTec has been a game-changer for our dental practice. We don't have to run pay-per-click advertising anymore because of the amazing results we've seen from their content marketing.

Office Coordinator at Crystal Clear Dental Group, P.A.




The Results


Increase in
New Organic Users

1/1/2022 - 12/31/2022
compared to
1/1/2021 - 12/31/2021


Increase in
New Page Views to the Blogs

1/1/2022 - 12/31/2022
compared to
1/1/2021 - 12/31/2021


Minutes Average Time
On Page for Blog Pages