About Crowley

Crowley, founded in 1892, is a privately-held, U.S.-owned and operated logistics, marine and energy solutions company serving commercial and government customers that is headquartered in Jacksonville, Florida.

Project Goal

To get the most out of their international digital advertising efforts, Crowley needed a partner to help advise and manage their campaigns, while relying on custom reporting to understand how their different business units were performing. This included consulting on ever-changing web accessibility standards and analytics platform updates so Crowley stayed constantly ahead of the game.

Our Approach

  • Creating customized reporting: bringing together the analytics of different advertising platforms into one, seamless reporting experience.
  • Staying ahead of platform updates: anytime a change was rolled out to a digital advertising platform, thorough research and testing were performed to fully understand impacts to management and performance.
  • Consulting on web accessibility: introducing web accessibility compliance and advising on changes with standards and legislation.
  • Migrating Google Analytics profiles: updating the analytics profiles of all business unit domains more than a year before the shutdown of Universal Analytics.​


The Results


Annual advertising leads


Universal Analytics properties updated


Consolidated report per business unit