Intro Bio

VP Marketing

Ingo Grammel

PLUGGED IN: May 01, 2017

Ingo leads the marketing team and is always looking to improve processes as well as uncover opportunities for growth. He’s also usually the first in line for any food related offerings in the office.

STRENGTHS

  • Big picture vision to tactical implementation
  • Building consensus and cooperation.

WEAKNESSES

  • All You Can Eat – Anything
  • A severe sweet tooth
  • Figuring out how to work all the features on an office phone
MOTTO

We’re going to wake up every morning and strive for excellence

He has spent the last 20 years working in the internet industry. As a digital marketer, former agency owner and now in his role at DiscoverTec, he’s worked on hundreds of web projects including large higher education accounts such as Boston College, Gonzaga University, Columbia Business School as well as prominent healthcare systems such as Emory Healthcare, Yale New Haven Health System, Dana-Farber Cancer Institute and Tufts Medical Center as well as big pharma, insurance companies and financial services. 

His areas of specialization include SEO, SEM, conversion optimization, and analytics. He is Google Analytics, Google AdWords and HubSpot certified.

INTERROGATION ROOM

ANSWER THE QUESTIONS

HOW DO YOU EXPLAIN YOUR JOB TO PEOPLE WHO KNOW VERY LITTLE ABOUT THE INTERNET?

Our business is like finding horses then driving them to water, and then determining which horses drank and which didn’t.

WHO IS YOUR FAVORITE INTERNET CELEBRITY?

Kimberly "Sweet Brown" Wilkins - even though it’s old, somehow I’ve always still got time for that.

WHAT UNIQUE QUALITY DO YOU POSSESS THAT YOU BELIEVE MAKES YOU GOOD AT YOUR JOB?

Taking complex ideas and making them easy to follow

WHAT IS YOUR FAVORITE THING ABOUT THE SUITE 400 SPACE?

All the great gathering spaces from conference rooms to the Zen Room to the Refresh

TELL US ONE UNIQUE FACT ABOUT YOUR HOMETOWN, THE PLACE YOUR FAMILY IS ORIGINALLY FROM OR A PLACE YOU HAVE LIVED IN OVER THE YEARS.

His parents were German immigrants so he spent many summers as a kid visiting family in Europe.