Keep Sales Opportunities From Passing You By On Revenue Road
AUGUST 2022 NEWSLETTER
It's 5 AM and I'm running a new segment of town that I haven't been to yet. It's quiet, so I say good morning to someone on the sidewalk walking their dog. This is my fifth summer exploring Northeast Florida, which means a warm and muggy trip through the pre-dawn morning. The good news is that I'm more than 50% to my goal to run every street in Jacksonville as part of the Every Street Duval project. If things continue to go according to plan, I'll finish by 2025 by maintaining my routine three to four times a week.
The numbers for this project might seem a little daunting. As of today, there were 14,831 streets in Jacksonville, adding up to over 4,500 miles. I've run a lot of them, but our city keeps growing with new roadways extending the total distance a bit each year. I chart out my path ahead of time to avoid retracing my path so I can minimize the total distance required to cover all of the streets. However, it is difficult to be more than 65% efficient on a run. Planning these routes takes a lot of work, but I've found Every Street Duval to be a great way to truly understand this phenomenal place we all call home.
Timing, tracking, and training are as important to my day job as they are to my running. Morning is a good time to run, but it's a little bit early in the day to talk with clients about their growth objectives.
The "timing" consideration that we frequently tackle for clients has more to do with inbound customer rhythms and helping to target opportunities around observed buying behaviors. And that is exactly where the tracking part comes in.
For Every Street Duval runs, a solid system for tracking the route lets me see the road behind and track ahead on this challenge. For clients, tracking customer engagement means we can refine their approach to website modifications, design updates, hosting strategies, and digital marketing tactics to deliver those defined customer behaviors that translate into increased revenue. Within both arenas, tracking helps identify the gap between where we are, and where we want to end up.
This is where the training hits. And I don't mean training in the learning sense; I mean it in the continuous improvement sense. Trying things out. Refining the approach. Doing more of what works well. Then making additional adjustments to the timing, so that there is a clear roadmap that leads to success.
A customer relationship management (CRM) system like HubSpot is ideal for helping you time, track, and train to success. It's flexible, scalable, and cost-effective. It combines robust business data with clear customer insights to deliver powerful reporting. Built-in features like a customer persona template, marketing funnel, and workflows automator integrate with landing pages, email marketing, social media and more to supercharge your company's sales performance.
WEB DEVELOPMENT: FOUR QUESTIONS TO ASK WHEN DECIDING HOW YOUR BACK-END SHOULD WORK
BY ROBERT GLENN
The words “coder” and “programming” are a little bit loaded. If you work outside the technology field, you might imagine a back-end web developer as someone dressed in pajamas, sitting in a basement in front of a huge computer monitor at 2am, typing frantically on a keyboard in-between chugs of an energy drink. However, the reality is much different. It's actually a team of men and women with a wealth of knowledge on computer languages and mathematics, working together in a bright office full of natural light, to build useful websites, applications, and software. But how does the team actually go about creating these website and web app solutions?
EMERGENCY PLANNING: HOW TO KEEP YOUR DATA DRY IN THE CLOUD INSTEAD OF SOAKED ON-PREMISES AFTER A HURRICANE
BY JASON KILLINGSWORTH
Hurricane season starts every June in the United States, with companies evaluating their readiness to weather the storm if a big one hits home. One of the largest financial risks to business continuity is data loss and downtime, caused by temporary infrastructure damage. Companies who host their apps, websites, email and other files on-premises are particularly vulnerable if physically located in Texas, Louisiana, Mississippi, Alabama, Florida, Georgia, South Carolina, North Carolina, or Virginia. Reduce the possibility of catastrophe by weighing the pros and cons of remote hosting, then instituting an effective three-pronged storage, back-up, and disaster recovery protocol for your business.
This past month, DiscoverTec hosted another business strategies webinar with ATG + Pelocity. The topic discussed by presenter Dr. Tammy L. Hodo, was how to recognize and address implicit bias in the workplace. During her presentation, Dr. Hoda shared an implicit bias test activity, available for you to try free of charge.
Unify Marketing & Sales E-book
This complete guide for how to overcome the inherent tension between sales teams and marketing departments is available for FREE to DiscoverTec clients. The six chapters enclosed cover closed-loop reporting, defining funnel stages, SLAs, dashboards, and related topics for business development professionals.