Search Engine Optimization (SEO) @ DiscoverTec
SEO @ DiscoverTec
Our Search Engine Optimization (SEO) services help ensure that your website ranks for relevant keywords in the organic results the most frequently used search engines such as Google, Yahoo, and MSN. However our focus is not just on increasing your search engine rankings or even just driving traffic to your site, but doing so in a targeted and relevant manner as to increase your business and sales. Every SEO contract is customized to your goals, website, expectations and resources.
Our SEO Process
Every client has different needs, goals, and resources; however there are four primary components of the SEO process:
- Website Analysis: We perform a competitive analysis, looking at your competitors online, and a keyword analysis, determining niche phrases and sweet spots where traffic is high but competition low.
- Site Optimization: We set about optimizing your site's code and content. Often this will be done concurrent with a website redesign. Some of the techniques and principles employed here are described in this article describing how search engines rank websites
- Search Engine and Directory Submission: Now that the site is optimized it is time to call in the search engines for initial listings. At this time, depending on the scope of the project it is now time to submit your site to directories such as Yahoo! Directory and Google's open directory project dmoz.org.
- Traffic Reporting and Maintance: Using analytics software we will examine the effect of our optimization efforts and make recommendations based upon traffic patterns. We will also provide you will full traffic reports on a regular basis.
Hiring an SEO Firm
The SEO industry is in its infancy and knowledge and understanding of SEO among the public is relatively low. At DiscoverTec we aim to educate you, dispelling many of the myths that surround the search engine optimization process while instilling the value and long-term potential that hiring a professional internet marketing partner can provide to your bottom-line. Check out our article on what to avoid in an SEO or SEM company